Hotels Ramp Up Their Wine-Tourism Experiences


“That’s the first time I’ve seen a hotel chain doing the blending, bottling and rolling out across all states — and of that quality,” said the master sommelier Fred Dex.

Some accommodations on vineyards produce wine on the premises rather than sourcing it elsewhere.

The Inn at Opolo, a bed-and-breakfast in Paso Robles, Calif., opened in 2008. Surrounded by more than 300 acres of vines, the inn now makes 28 varietals for purchase. Daily tastings are available to guests, as are free wine and appetizers each afternoon. (Room rates run from $359.)

The resort Adler Thermae in Tuscany, Italy, opened in 2004 with 90 rooms, and in 2016 added a 20-acre vineyard filled with Sangiovese grapes. Organic red, rosé and sparkling rosé wine is produced under Adler’s AETOS label (from around $22 per bottle, $7 per glass; room rates $228 per person). In Tuscany, the assistant manager, Lukas Rubatscher, said that “it is common for a hotel to have a vineyard, but not so much a hotel with its own wine production.”

But Samuel Leizorek, owner of Las Alcobas Napa Valley, a 68-room vineyard resort in California, warns that not all good hotels can be good vintners. “They are two very different enterprises; it takes years to develop good wines from the time you plant the grapes,” he said.

Flavio Scannavino, the sommelier and general manager at Hotel De’Ricci in Rome, said he has created eight different wine cellars, one in the fridge of every suite. Guests make choices from the central cellar, which has more than 1,500 labels and 15,000 bottles. (Room rates run from $445.)

“At the moment of booking, guests can choose the wine,” Mr. Scannavino said.

The London West Hollywood, in Beverly Hills, Calif., introduced Plum wine dispensers in each of its 226 guest suites in September for a wine-by-the-glass experience. The touch-screen appliance acts as a virtual tasting room and also preserves bottles ($18 per glass, with room rates starting at $389).

A few properties offer courses and events for visitors to deepen their understanding of wines.

Little Washington Winery, a five-room inn in Washington, Va., started a wine school called Foodie-U in 2011, offering two-hour-long courses that include instruction on how to blend wines.



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