Dog owner buys $6 million Super Bowl ad for vet school

Understandably elated, McNeil decided to show his appreciation for the university by purchasing $6 million worth of ad time during this year’s Super Bowl. The commercial, which marks Scout’s second appearance in a big game ad after a WeatherTech ad aired last year, showcases the University of Wisconsin School of Veterinary Medicine, featuring a link at the end where viewers can donate to the facility.

In an interview with Madison, Wisconsin’s WMTV, the school’s dean Mark Markell expressed a funky bunch of appreciation for the gesture, saying “So much of what’s known globally today about how best to diagnose and treat devastating diseases such as cancer originated in veterinary medicine. We’re thrilled to share with Super Bowl viewers how our profession benefits beloved animals like Scout and helps people, too.”

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