Lidl is Britain’s cheapest supermarket with a basket of 33 everyday groceries costing £44.53


Lidl is named Britain’s cheapest supermarket: A basket of 33 everyday groceries costs just £44.53 in the discount chain – compared to £62.34 at Waitrose

  • A comparison of some of UK’s biggest retailers saw German discount come top
  • Trade mag The Grocer compared a shopping basket of 33 typical grocery items
  • Lidl was far and away the cheapest of the six retailers – with a total bill of £44.53
  • List of comparable brand and own-label items cost £62.34 at upmarket Waitrose

Lidl has been revealed as the UK’s cheapest supermarket for everyday groceries, according to a new report.

A comparison of some of Britain’s biggest food retailers found the German discount chain was the best option for shoppers looking to buy grocery staples on a budget.

The study by trade magazine The Grocer compared a shopping basket of 33 typical grocery items, such as skimmed milk, sliced bread, baked beans and dried pasta.

Lidl was far and away the cheapest of the lot with a total bill of £44.53, making it cheaper than nearest rival Asda by £6.60. 

The report also found Lidl was nearly £20 cheaper than upmarket grocers Waitrose, where a list containing a comparable mix of branded and own-label items cost £62.34.

Scroll down for the full list of 33 grocery items and the cost in each supermarket 

The study by trade magazine The Grocer compared a shopping basket of 33 typical grocery items, such as skimmed milk, sliced bread, baked beans and dried pasta

The study by trade magazine The Grocer compared a shopping basket of 33 typical grocery items, such as skimmed milk, sliced bread, baked beans and dried pasta

Morrisons came third in the list of six grocers with a total bill of £54.69, while Tesco and Sainsbury’s were closely priced at £57.21 and £57.51 respectively.

Research showed that Lidl had the lowest price for 24 of the 33 items, while it shared the lowest price with another retailer on an additional three products. 

The magazine said that Lidl capped a positive start to 2020 with a convincing victory in The Grocer 33 survey, which checks out weekly prices at major supermarket chains – but last week added Lidl as a guest retailer to the list.

It said the discounter was widely hailed as the grocery retailer that won the Christmas battle after posting an 11 per cent uplift in sales.

‘This week it came in £6.60 cheaper than Asda at £44.53, putting a stop to the Walmart-owned retailer’s nine-week winning streak ‘ said The Grocer.

‘Lidl had the lowest price for 27 lines with 24 exclusively cheapest. In so doing it significantly widened its margin of victory to 12.9 per cent, compared with 8.1 per cent when it made its previous guest appearance in October.

Research showed that Lidl had the lowest price for 24 of the 33 items, including a six-pack of apples, which cost £1.75

Research showed that Lidl had the lowest price for 24 of the 33 items, including a six-pack of apples, which cost £1.75

The list comprised both own-label and branded items, including Warburtons wholemeal loaf

The list comprised both own-label and branded items, including Warburtons wholemeal loaf

‘Asda would easily have made it a perfect 10 had it not been for Lidl. At £51.13 it was £3.56 cheaper than Morrisons and more than £6 cheaper than Tesco and Sainsbury’s.

‘Morrisons came in £10.16 more expensive than Lidl at £54.69, a difference of 18.6per cent.

‘There was little evidence of Tesco’s much-publicised new year price cuts as it came in £12.68 more expensive than Lidl at £57.21. Sainsbury’s was a further 30p more expensive at £57.51.

‘Both retailers only managed to offer the lowest price on two lines while neither carried an exclusively cheapest product.’

The Grocer’s findings come a week after consumer watchdog Which? claimed Sainsbury’s was the cheapest supermarket for branded groceries.

A trolley of 53 branded items cost an average £107.01 over the year, with the trolley costing 64p more at runner-up Asda and £2.12 more at third-placed Morrisons.

Discount stores Lidl and Aldi were not included in the study as they did not sell the branded items.

Lidl is Britain’s cheapest supermarket: A shopping basket of 33 typical groceries
Product Asda Morrisons Sainsbury’s Tesco Waitrose Lidl
Apples £1.80 £2.40 £2.30 £2.40 £2.50 £1.75
Baked beans £1.04  £1.04  £1.06  £1.01  £1.17  98p 
Batiste dry shampoo  £3.00  £3.00  £3.00  £3.00  £3.00  £2.25 
Betty Crocker cake mix  £2.49  £2.50  £2.36  £2.50  £2.60  £1.99 
Blueberry wheats £1.64  £2.00  £1.80  £1.80  £2.05  £1.39 
Butter brioche rolls 80p  £1.00  90p  £1.00  £1.50  87p 
Cheese puffs 71p  63p  76p  59p  85p  39p 
Chicken £2.98  £3.05  £2.94  £3.00  £3.90  £2.55 
Chicken goujons £1.25  £1.50  £2.00  £2.00  £2.70  £1.25 
Chopped tomatoes 35p   35p   45p 35p  45p  35p 
Conchiglie pasta shells  53p  60p  60p  53p  89p  42p 
Diet lemonade  33p  60p  60p  40p  72p  30p 
Elmlea double cream  £1.10  £1.10  £1.20  £1.10  £1.10  89p 
Flora spread  £1.00  £1.00  £1.00  £1.00  £1.33  £1.49 
Fusilli pasta  53p  60p  60p  53p  £1.30  42p 
Ice cream  £1.50  £1.65  £1.80  £1.50  £2.00  £1.19 
Linda McCartney’s burgers £1.00  £1.00  £2.00  £2.00  £1.33  £1.19 
Maltesers  £3.00  £3.00  £3.00  £3.00  £3.00  £2.15 
Mixed pepper stir-fry  94p  £1.13  £1.25  £1.17  £1.50  89p 
Mixed vegetables  94p  £1.14  £1.50  £1.10  £1.47  79p 
Mozzarella  49p  65p  63p  70p  67p  46p 
Plums  £2.25  £1.25  £1.38  £3.13  £1.38  80p 
Pork sausages  £2.25  £2.50  £3.00  £2.50  £2.79  £1.89 
Quorn mince  £2.00  £2.20  £2.00  £2.00  £2.00  £1.59 
Raspberries  £1.79  £2.00  £2.00  £2.00  £2.00  £1.68 
Ruby port  £7.10  £7.15  £7.15  £7.15  £7.69  £6.49 
Sponge cloths  £1.13  £1.60  £1.63  £1.63  £1.65  £1.29 
Sweetcorn on the cob  £1.40  £1.70  £1.50  £1.50  £1.32  £1.35 
Tomato puree  34p  40p  55p  50p  58p  33p 
Tortilla wraps  89p  £1.15  80p  95p  £1.00  79p 
Tuna chunks  £2.97  £3.00  £4.00  £3.48  £4.00  £2.99 
UHT milk  69p  90p  90p  79p  £1.00  52p 
Warburtons wholemeal loaf  90p  90p  85p  90p  90p  85p 
TOTAL £51.13  £54.69  £57.51  57.21  £62.34  44.53

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